2023Open access
Examining the Relationship between Entrepreneurial Marketing and Business Performance: A Study on the E-commerce Industry in EgyptArchives of Business Research, FinTech, Crowdfunding, Digital Finance
Active, last published 2026
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Claim Your Profile01 · About the work
What I study
research summary for Wael Kortam will appear here once their profile is updated.
02 · Reach
Publication output and reach
Wael's work has been cited 0 times across 3 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
06 · Where I am
Affiliations
CurrentlyBritish University in Egypt, Egypt
Research themes (UN SDGs)
07 · Selected work
Recent publications
2023Open access4cites
Blue blood students of occupational dynasties and their university choice: the moderating role of parent–child occupational followingJournal of Marketing for HIGHER EDUCATION, Customer Service Quality and Loyalty
2024Open access
Examining the Impact of Content Marketing on Advertising Effectiveness: A Study on the Egyptian Market for Passenger Automobilesالمجلة العلمية للدراسات التجارية والبيئية, Organizational and Employee Performance
2024
Unveiling the Country’s Brand Image in the Egyptian Contextالمجلة العلمية للدراسات التجارية والبيئية, Socioeconomic Development in MENA
2024
<b>A Study of the Relationship between Social Media Marketing through </b> <b>Influencer Marketing and SMEs: Applied on the Egyptian Small and Medium Enterprises </b> <b> </b>International Journal of Accounting and Management Sciences, Digital Marketing and Social Media
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