11 Nov 2025Open access
Value Creation as a driver to Sales in Douala V micro-small enterprisesPublisher siteAnnals of Management and Organization Research, Vocational and Entrepreneurial Education
Active, last published 2026
In fintech, crowdfunding, digital finance
Njong Mom
Aloysius
Scholar“Research focused on FinTech, Crowdfunding, Digital Finance and adjacent fields.”
University of Bamenda
Cameroon
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01 · About the work
What I study
jong Mom Aloysius is a researcher working on FinTech, Crowdfunding, Digital Finance. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Njong's work has been cited 3 times across 1 active year. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
FinTech, Crowdfunding, Digital Finance×2Digital Marketing and Social Media×1Technology Adoption and User Behaviour×1
04 · Where I am
Affiliations
Affiliation on published researchUniversity of Bamenda, CameroonDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
4 works3 Nov 2025Open access
Risk-taking decision on sales performance of Micro-small businesses in Douala's VPublisher siteAnnals of Management and Organization Research, Methodology and Impact of Social Science Research
21 Aug 2025Open access
Understanding opportunity focus and its effects on douala micro-small enterprises sales performancePublisher siteAnnals of Management and Organization Research, Innovation and Socioeconomic Development
30 Jan 2025Open access
Social Media Marketing in Banking: Measuring Engagement and Customer Acquisition in CameroonPublisher siteJournal of Economics Management and Trade, FinTech, Crowdfunding, Digital Finance
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