article · Annals of Management and Organization Research
This study investigates how risk-taking decisions affect the sales performance of micro and small enterprises in the Douala V municipality of Cameroon. Using a quantitative approach, survey data were gathered from a randomly selected sample of 385 local enterprises and evaluated through ordinary least squares regression. The analysis demonstrates that taking business risks has a positive and significant effect on sales outcomes. Additionally, the age of the entrepreneur and the longevity of the enterprise play significant roles in shaping sales performance. The findings indicate that enterprise growth is aided by risk-taking behaviours and suggest a need to deliver tailored support programmes to younger business owners who operate with constrained resource capacity.
Micro and small businesses often operate with limited resources, making financial decisions highly consequential. By demonstrating that calculated risk-taking drives sales growth, this research helps development agencies, non-governmental organisations, and policymakers design targeted intervention programmes. It particularly emphasises the need to mentor and assist younger entrepreneurs facing early operational challenges.
The findings can inform the design of training programmes, advisory services, and resource allocation policies managed by government stakeholders and non-governmental organisations supporting small firms. Because this is empirical social science research based on survey data, it is not a direct technology product, but rather applied evidence ready to inform enterprise support strategies and capacity-building frameworks immediately.
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Purpose: This research aimed to investigate the effect of risk-taking on the sales performance of micro and small enterprises in Douala V, Cameroon. Research Methodology: This study employed a quantitative research design, utilising a questionnaire as the primary data collection instrument. A sample of 385 MSEs who participated in the study , and the sample size was selected using simple random sampling techniques. The collected data were analysed using the ordinary least squares technique (OLS) with the help of STATA 17. Results: The finding reveals a positive and significant effect between risk-taking and sales performance in micro and small-sized enterprises in Douala V, Cameroon Age of the entrepreneur and Longevity of business were found to significantly affect sales performance. Conclusions: The study highlights the benefits of taking risks for sales performance MSE and the significance of providing younger entrepreneurs with specialized support. Limitations: The study is limited to micro and small-sized enterprises in Douala's five municipality, thus making the generation of results difficult. Contribution: The study provides insightful policy implications for micro and small-sized enterprises operating with limited resource capacity, The policy will be useful to newly created NGOs and Government Stakeholders.
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DOI: 10.35912/amor.v7i2.2358
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