In consumer behavior in brand consumption and identification
Scholar“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
Claim Your Profile2
H-index
25
Citations
Matilda has not officially claimed their profile. If you are Matilda, claim it free.
Claim Your Profile
Pioneer
LOCKED
Pathfinder
LOCKED
Scholar
EARNED
Innovator
LOCKED
Inventor
LOCKED
Catalyst
LOCKED
Expert
UPGRADE
atilda Addae is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
Matilda's work has been cited 25 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
Open Journal of Business and Management, Consumer Packaging Perceptions and Trends
Open Journal of Business and Management, Customer Service Quality and Loyalty
Expert Academic Profiles go further
Citation trend analytics, exportable publication records, and direct enquiry routing from industry and funders.
Claim it to verify your details, connect with industry partners, and explore Fractional Domain Expert opportunities through MARATTO™.
African researchers are full of potential that too often goes unrecognised. Your MARATTO™ profile gives your work the commercial pathway it deserves.
Free to claim · takes a minute to verify it’s you
