11 May 2024Open access13cites
The influence of consumer behavior on sustainable marketing effortsPublisher siteInternational Journal of Management & Entrepreneurship Research, Digital Marketing and Social Media
Active, last published 2026
Hameedat Bukola
Olodo
Scholar“Research profile drawn from open scholarly records.”
University of Ilorin
Nigeria6
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397
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01 · About the work
What I study
research summary for Hameedat Bukola Olodo will appear here once their profile is updated.
02 · Reach
Publication output and reach
Hameedat's work has been cited 397 times across 1 active year. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
04 · Where I am
Affiliations
Affiliation on published researchUniversity of Ilorin, NigeriaDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
6 works11 May 2024Open access12cites
Harnessing artificial intelligence to develop strategic marketing goalsPublisher siteInternational Journal of Management & Entrepreneurship Research, Big Data and Business Intelligence
17 Mar 2024Open access56cites
DIGITAL MARKETING IN TOURISM: A REVIEW OF PRACTICES IN THE USA AND AFRICAPublisher siteInternational Journal of Applied Research in Social Sciences, Digital Marketing and Social Media
16 Mar 2024Open access66cites
BUSINESS STRATEGIES IN VIRTUAL REALITY: A REVIEW OF MARKET OPPORTUNITIES AND CONSUMER EXPERIENCEPublisher siteInternational Journal of Management & Entrepreneurship Research, Impact of AI and Big Data on Business and Society
16 Mar 2024Open access61cites
THE DIGITAL TRANSFORMATION OF SMES: A COMPARATIVE REVIEW BETWEEN THE USA AND AFRICAPublisher siteInternational Journal of Management & Entrepreneurship Research, Digital Platforms and Economics
9 Mar 2024Open access189cites
E-commerce and consumer behavior: A review of AI-powered personalization and market trendsPublisher siteGSC Advanced Research and Reviews, Impact of AI and Big Data on Business and Society
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