3 Jul 2026Open access
The moderating role of gender on the effects of CRM strategies on customer retention: a multi-group analysis of Zimbabwean internet consumersPublisher siteCogent Business & Management, Customer Service Quality and Loyalty
UniversitiesDivaries Cosmas Jaravaza
Active, last published 2026
In consumer behavior in brand consumption and identification
Divaries Cosmas
Jaravaza
Scholar“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
Bindura University of Science Education
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01 · About the work
What I study
ivaries Cosmas Jaravaza is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Divaries's work has been cited 287 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Consumer Behavior in Brand Consumption and Identification×12Innovation and Socioeconomic Development×8Technology Adoption and User Behaviour×5Digital Marketing and Social Media×5Food Waste Reduction and Sustainability×5
04 · Where I am
Affiliations
Affiliation on published researchBindura University of Science EducationDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
9 works16 Apr 2026
Optimizing Supply Chain Management Through Understanding Last-Mile Delivery Challenges in Major Zimbabwean CitiesPublisher site16 Apr 2026
Determination of the Differential Effects of Hierarchical Layers of Last-Mile Logistics on Economic Utility in Agricultural Supply ChainsPublisher site26 Dec 20241cites
The Integration of Artificial Intelligence (AI) With Indigenous Knowledge Systems (IK) in Addressing the Impacts of Climate Change on Rural FarmersPublisher siteAdvances in marketing, customer relationship management, and e-services book series, Indigenous Knowledge Systems and Agriculture
26 Dec 20241cites
Drone Technology and Food Security in Zimbabwe's A2 Farming ModelPublisher siteAdvances in marketing, customer relationship management, and e-services book series, Agricultural Innovations and Practices
26 Dec 2024
Contract Farming Optimization Through Leveraging Artificial Intelligence to Combat Side Marketing PracticesPublisher siteAdvances in marketing, customer relationship management, and e-services book series, FinTech, Crowdfunding, Digital Finance
29 Jul 2024Open access1cites
The influence of negotiation approaches on supplier relationship management in Zimbabwe's fast-food industryPublisher siteLogistics Supply Chain Sustainability and Global Challenges, Quality and Supply Management
7 Mar 20243cites
Incorporating Indigenous Knowledge Systems (IKS) in Enhancing Sustainable Agriculture in Selected Rural Areas of ZimbabwePublisher sitePractice, progress, and proficiency in sustainability, Indigenous Knowledge Systems and Agriculture
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