2019Open access7cites
Critique does not equate to rebellion: Positive deviance and entrepreneurial networking among small and medium enterprises in UgandaAFRICAN JOURNAL OF BUSINESS MANAGEMENT, Innovation and Socioeconomic Development
UniversitiesWasswa Balunywa
Active, last published 2026
In innovation and socioeconomic development
Wasswa
Balunywa
“Research focused on Innovation and Socioeconomic Development and adjacent fields.”
Makerere University
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Claim Your Profile01 · About the work
What I study
asswa Balunywa is a researcher working on Innovation and Socioeconomic Development. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Wasswa's work has been cited 24 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
05 · Research focus
Topics
Innovation and Socioeconomic Development×3Entrepreneurship Studies and Influences×2Public Relations and Crisis Communication×2Innovation and Knowledge Management×1Customer Service Quality and Loyalty×1
06 · Where I am
Affiliations
CurrentlyMakerere University
Research themes (UN SDGs)
07 · Selected work
Recent publications
20241cites
Strategic Communication Effectiveness in the Ugandan Health Sector: Do Relational Cohesion and Interaction Quality Matter?International Journal of Strategic Communication, Customer Service Quality and Loyalty
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