20 Jan 2025Open access
Technology integration in supply chain management: A systematic literature review on driving marketing success and efficiencyPublisher siteBusiness and Management Theory and Practice, Quality and Supply Management
UniversitiesNuru Yakubu Umar
Active, last published 2026
In big data and business intelligence
Nuru Yakubu
Umar
Scholar“Research focused on Big Data and Business Intelligence and adjacent fields.”
Delta State Polytechnic Ogwashi-Uku
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01 · About the work
What I study
uru Yakubu Umar is a researcher working on Big Data and Business Intelligence. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Nuru's work has been cited 9 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Big Data and Business Intelligence×2Quality and Supply Management×1
04 · Where I am
Affiliations
Affiliation on published researchDelta State Polytechnic Ogwashi-UkuDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
5 works23 Dec 2024Open access
Harnessing big data analytics to promote marketing strategies: A comprehensive literature reviewPublisher siteBusiness and Management Theory and Practice, Big Data and Business Intelligence
27 Nov 2024Open access1cites
The role of social media advertisement in the twenty-first centuryPublisher siteComputer Software and Media Applications, Digital Marketing and Social Media
1 Nov 20242cites
Building Information Technological Capacity and Strategic Management in AcademiaPublisher siteAdvances in educational marketing, administration, and leadership book series, Knowledge Management and Sharing
3 Sept 2024Open access1cites
Exploring the Impact of Tertiary Institutions’ Autonomy Proposed by the Federal Government of NigeriaPublisher siteJournal of Education Learning and Management, African Education and Politics
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