7 Sept 2026Open access
The Role of the Metaverse in Shaping the Future of E-Tourism Marketing in ZimbabwePublisher siteResearch Square, Virtual Reality Applications and Impacts
Active, last published 2026
In digital marketing and social media
Mercy
Dube
Scholar“Research focused on Digital Marketing and Social Media and adjacent fields.”
Midlands State University
Zimbabwe
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01 · About the work
What I study
ercy Dube is a researcher working on Digital Marketing and Social Media. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Mercy's work has been cited 20 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Digital Marketing and Social Media×8AI in Service Interactions×4Environmental Sustainability in Business×4Innovation and Socioeconomic Development×4Service and Product Innovation×3
04 · Where I am
Affiliations
Affiliation on published researchMidlands State University, ZimbabweDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
5 works19 Apr 20242cites
Redesigning Consumer Engagement Through Metaverse StrategiesPublisher siteAdvances in marketing, customer relationship management, and e-services book series, Service and Product Innovation
19 Apr 2024
Security and Privacy Challenges in Digital MarketingPublisher siteAdvances in marketing, customer relationship management, and e-services book series, AI in Service Interactions
19 Apr 2024
Introduction to AI in Marketing ResearchPublisher siteAdvances in marketing, customer relationship management, and e-services book series, AI in Service Interactions
9 Apr 2024
The Future of Sustainable MarketingPublisher sitePractice, progress, and proficiency in sustainability, Environmental Sustainability in Business
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