31 Mar 2026
Does Financial Literacy Influence Investment Decisions Among Retail Investors? The Moderating Role of Behavioral BiasesPublisher siteThunderbird International Business Review, Financial Literacy, Pension, Retirement Analysis
UniversitiesJohn Amoah
Active, last published 2026
John
Amoah
Scholar“Research profile drawn from open scholarly records.”
Kintampo Health Research Centre
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01 · About the work
What I study
research summary for John Amoah will appear here once their profile is updated.
02 · Reach
Publication output and reach
John's work has been cited 80 times across 3 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
04 · Where I am
Affiliations
Affiliation on published researchKintampo Health Research CentreDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
10 works26 Mar 2026
Beyond the Screen: How Digital Advertising, Trust, and Experience Drive Women's Purchasing Decisions in an Emerging MarketPublisher siteThunderbird International Business Review, Consumer Behavior in Brand Consumption and Identification
17 Dec 2025Open access
INVESTIGATING THE DETERMINANTS OF BRAND EQUITY AND THEIR INFLUENCE ON CONSUMER PURCHASING BEHAVIOUR IN EMERGING MARKETSPublisher siteInternational Journal of Entrepreneurial Knowledge, Consumer Behavior in Brand Consumption and Identification
15 Dec 2025Open access
Antecedents of Brand Equity on Consumer Purchasing Behaviour in Emerging Markets. Does Consumer Scepticism Moderate the Relationship?Publisher siteAfrican Journal Of Applied Research, Consumer Behavior in Brand Consumption and Identification
29 Nov 2025Open access
The role of women in executive positions and their voice in policymaking in a developing nationPublisher siteDiscover Global Society, Gender Politics and Representation
2 Apr 2025Open access9cites
Behavioral Risk Management in Investment Strategies: Analyzing Investor PsychologyPublisher siteInternational Journal of Financial Studies, Financial Markets and Investment Strategies
6 Jan 2025Open access1cites
The Mediating Effect of Service Quality on the Relationship between Ride-Hailing Driver Characteristics and Customer SatisfactionPublisher siteAfrican Journal Of Applied Research, Transportation and Mobility Innovations
6 Jan 2025Open access4cites
The Role of Innovation in Fostering Entrepreneurial Mindset among TVET StudentsPublisher siteAfrican Journal Of Applied Research, Entrepreneurship Studies and Influences
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