24 Sept 2025
Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentivesPublisher siteJournal of Product & Brand Management, Digital Marketing and Social Media
UniversitiesIsaac Sewornu Coffie
Active, last published 2026
Isaac Sewornu
Coffie
Scholar“Research profile drawn from open scholarly records.”
University of Ghana
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01 · About the work
What I study
research summary for Isaac Sewornu Coffie will appear here once their profile is updated.
02 · Reach
Publication output and reach
Isaac's work has been cited 48 times across 4 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
04 · Where I am
Affiliations
Affiliation on published researchUniversity of GhanaDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
13 works23 Jul 20251cites
Building brand equity through new product introduction: the moderation mediation effect of brand storytelling and consumer engagementPublisher siteJournal of Product & Brand Management, Digital Marketing and Social Media
28 Feb 2025
Enhancing Access to Debt Financing of Women-Owned Micro and Small Enterprises Through Branding EffortsPublisher siteIGI Global eBooks, Microfinance and Financial Inclusion
28 Feb 2025
The Effects of Public Relations, Brand Image, and Identity on Small and Medium-Sized EnterprisesPublisher siteIGI Global eBooks, Digital Marketing and Social Media
1 Jan 2025Open access3cites
B2B e-commerce adoption and its effect on SMEs’ brand equity: The integrative perspective of TOE and TAMPublisher siteSocial Sciences & Humanities Open, Technology Adoption and User Behaviour
1 Jan 2025
The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of ReputationPublisher sitePalgrave studies of marketing in emerging economies, Customer Service Quality and Loyalty
22 Nov 2024Open access4cites
Encouraging Continuous Usage of Wearable Activity Trackers: The Interplay of Perceived Severity, Susceptibility and Social Media InfluencersPublisher siteInternational Journal of Environmental Research and Public Health, Technology Adoption and User Behaviour
8 Oct 202413cites
Succession planning practices and succession success in family-owned businesses: the role of leadership style as internal branding mechanismPublisher siteJournal of Family Business Management, Family Business Performance and Succession
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