10 Jul 2025Open access
FROM DIGITAL INFLUENCE TO PURSHASE : HOW DO E-INFLUENCERS IMPACT MOROCCANS’PURSHASING DECISIONS ?Publisher siteRevue Marocaine de Recherche en Management et Marketing, Digital Marketing and Social Media
Active, last published 2026
Hind
Settou
Scholar“Research profile drawn from open scholarly records.”
Mohammed V University
Morocco
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01 · About the work
What I study
research summary for Hind Settou will appear here once their profile is updated.
02 · Reach
Publication output and reach
Hind's work has been cited 0 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
04 · Where I am
Affiliations
Affiliation on published researchMohammed V University, MoroccoDrawn from the institution listed on this researcher’s published work.
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05 · Selected work
Recent publications
4 works1 Jan 2025
The Electronic Opinion Leader’s Contribution to Changing Subscribers’ AttitudesPublisher siteLecture notes in networks and systems, Digital Marketing and Social Media
1 Jan 2024Open access
The digitalization of social influence practices in Morocco and its effect on attitudinal change and purchase behavioral intentionPublisher siteSalud Ciencia y Tecnología - Serie de Conferencias, COVID-19 Pandemic Impacts
1 Jan 2024
The Digitalization of Social Influence Practices in Morocco and Its Effect on Attitudinal Change and Purchase Behavioral IntentionPublisher siteInformation systems engineering and management, Digital Marketing and Social Media
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