book chapter · Information systems engineering and management

The Digitalization of Social Influence Practices in Morocco and Its Effect on Attitudinal Change and Purchase Behavioral Intention

2024Mohammed V University

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Research topics

Digital Marketing and Social Media
COVID-19 Pandemic Impacts
Organizational and Employee Performance

Sustainable Development Goals

Reduced Inequalities

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DOI: 10.1007/978-3-031-65014-7_9

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