7 Apr 2026Open access
Awareness matters: the influence of back-end quality assurance measures on satisfaction and brand equity in fast-food restaurantsPublisher siteJournal of Hospitality and Tourism Insights, Customer Service Quality and Loyalty
UniversitiesElikem Chosniel Ocloo
Active, last published 2026
Elikem Chosniel
Ocloo
Scholar“Research profile drawn from open scholarly records.”
Accra Technical University
Claim Your Profile5
H-index
95
Citations
Elikem has not officially claimed their profile. If you are Elikem, claim it free.
Claim Your Profile
Pioneer
LOCKED
Pathfinder
LOCKED
Scholar
EARNED
Innovator
LOCKED
Inventor
LOCKED
Catalyst
LOCKED
Expert
UPGRADE
01 · About the work
What I study
research summary for Elikem Chosniel Ocloo will appear here once their profile is updated.
02 · Reach
Publication output and reach
Elikem's work has been cited 95 times across 5 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
04 · Where I am
Affiliations
Affiliation on published researchAccra Technical UniversityDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
14 works24 Sept 2025Open access
Does the entrepreneurship learning approach influence self-efficacy? The role of students’ entrepreneurial competence and satisfactionPublisher siteJournal of Innovation and Entrepreneurship, Entrepreneurship Studies and Influences
23 Jul 20251cites
Building brand equity through new product introduction: the moderation mediation effect of brand storytelling and consumer engagementPublisher siteJournal of Product & Brand Management, Digital Marketing and Social Media
28 Feb 2025
Enhancing Access to Debt Financing of Women-Owned Micro and Small Enterprises Through Branding EffortsPublisher siteIGI Global eBooks, Microfinance and Financial Inclusion
28 Feb 2025
The Effects of Public Relations, Brand Image, and Identity on Small and Medium-Sized EnterprisesPublisher siteIGI Global eBooks, Digital Marketing and Social Media
1 Jan 2025Open access3cites
B2B e-commerce adoption and its effect on SMEs’ brand equity: The integrative perspective of TOE and TAMPublisher siteSocial Sciences & Humanities Open, Technology Adoption and User Behaviour
1 Jan 2025
The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of ReputationPublisher sitePalgrave studies of marketing in emerging economies, Customer Service Quality and Loyalty
8 Oct 202413cites
Succession planning practices and succession success in family-owned businesses: the role of leadership style as internal branding mechanismPublisher siteJournal of Family Business Management, Family Business Performance and Succession
Expert Academic Profiles go further
Citation trend analytics, exportable publication records, and direct enquiry routing from industry and funders.
Are you Elikem?
Claim it to verify your details, connect with industry partners, and explore Fractional Domain Expert opportunities through MARATTO™.
African researchers are full of potential that too often goes unrecognised. Your MARATTO™ profile gives your work the commercial pathway it deserves.
Claim Your Profile
Free to claim · takes a minute to verify it’s you