15 Dec 2025Open access
Examining AI's impact on Customer Experience: Marketing Automation as a Mediator Among Egyptian Youth in Phygital StoresPublisher siteZenodo (CERN European Organization for Nuclear Research), AI in Service Interactions
Active, last published 2026
In ai in service interactions
Sara
ElArabawy
Scholar“Research focused on AI in Service Interactions and adjacent fields.”
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01 · About the work
What I study
ara ElArabawy is a researcher working on AI in Service Interactions. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Sara's work has been cited 211 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
AI in Service Interactions×3Consumer Retail Behavior Studies×2Robotic Process Automation Applications×2
04 · Where I am
Affiliations
Affiliation on published researchBritish University in Egypt, EgyptDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
3 works15 Dec 2025Open access
Examining AI's impact on Customer Experience: Marketing Automation as a Mediator Among Egyptian Youth in Phygital StoresPublisher siteZenodo (CERN European Organization for Nuclear Research), AI in Service Interactions
4 Jan 2024211cites
Investigation of the moderation effect of gender and study level on the acceptance and use of generative <scp>AI</scp> by higher education students: Comparative evidence from Poland and EgyptPublisher siteBritish Journal of Educational Technology, Technology Adoption and User Behaviour
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