In consumer behavior in brand consumption and identification
Scholar“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
University of the Witwatersrand
South Africa14
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821
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elen Inseng Duh is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
Helen's work has been cited 821 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
Research themes (UN SDGs)
Society, Entrepreneurship Studies and Influences
Research Square, Climate Change Communication and Perception
Journal of Cleaner Production, Recycling and Waste Management Techniques
Journal of Cultural Analysis and Social Change, Job Satisfaction and Organizational Behavior
Journal of Health Communication, Environmental Education and Sustainability
South African Journal of Business Management, Consumer Behavior in Brand Consumption and Identification
International Journal of Emerging Markets, Environmental Sustainability in Business
International Journal of Technology Marketing, Technology Adoption and User Behaviour
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