15 Nov 2025
The Impact of Emotional Intelligence on Adaptive Selling Behavior and Sales Performance: The Mediating Role of Customer-Oriented SellingPublisher siteJournal of Global Marketing, Consumer Retail Behavior Studies
Active, last published 2026
In business strategy and innovation
Hassan
Azouaoui
Scholar“Research focused on Business Strategy and Innovation and adjacent fields.”
Ibn Tofail University
Morocco
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01 · About the work
What I study
assan Azouaoui is a researcher working on Business Strategy and Innovation. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Hassan's work has been cited 12 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Business Strategy and Innovation×9French Urban and Social Studies×6Diverse Aspects of Tourism Research×5Sport and Mega-Event Impacts×3Cooperative Studies and Economics×3
04 · Where I am
Affiliations
Affiliation on published researchUniversité Ibn-Tofail, MoroccoDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
7 works18 Jun 2025Open access
Interactive and personalized digital communication: Key predictors of political participation intention in young MoroccansPublisher siteInnovative Marketing, Social Media and Politics
1 Jan 2025
Effects of Trust, Commitment, and Opportunism on the Coopetition Relationship in Moroccan Local Produce CooperativesPublisher siteSpringer proceedings in business and economics, Business Strategy and Innovation
19 Jun 2023Open access
The use of social media by b2b salespeople to enhance social selling: Insights from a qualitative studyPublisher siteZenodo (CERN European Organization for Nuclear Research), Technology Adoption and User Behaviour
31 May 2023Open access
The Impact of Political Marketing Communication via Facebook on Youth Political Participation in MoroccoPublisher siteZenodo (CERN European Organization for Nuclear Research), Social Media and Politics
31 Mar 2023Open access
Key success factors of local product cooperatives: an attempt at contextualisationPublisher siteZenodo (CERN European Organization for Nuclear Research), Cooperative Studies and Economics
31 Jan 2023Open access
La communication marketing à l'ère des réseaux sociaux numériquesPublisher siteZenodo (CERN European Organization for Nuclear Research), Digital Marketing and Social Media
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