2024Open access5cites
Perceived Value and Purchase Influence of YouTube Beauty Vlog Content Amongst Generation Y Female ConsumersHuman Behavior and Emerging Technologies, Digital Marketing and Social Media
Active, last published 2026
Ayesha Lian
Bevan-Dye
Scholar“Research profile drawn from open scholarly records.”
Vaal University of TechnologySouth Africa
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01 · About the work
What I study
research summary for Ayesha Lian Bevan-Dye will appear here once their profile is updated.
02 · Reach
Publication output and reach
Ayesha's work has been cited 0 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
06 · Where I am
Affiliations
CurrentlyVaal University of Technology, South Africa
Research themes (UN SDGs)
07 · Selected work
Recent publications
2024Open access
Generation Y female consumers’ perceived value of beauty vlogs: measurement model assessmentProceedings of the International Conference on Contemporary Marketing Issues, Digital Marketing and Social Media
2024Open access
Generation Y female consumers’ perceived value of beauty vlogs: path analysisProceedings of the International Conference on Contemporary Marketing Issues, Consumer Behavior in Brand Consumption and Identification
2026Open access
The Influence of Flow and Competitiveness on Young Adult Non-Professional Gamers’ Attitude and Continued Play Intentions Toward eSportsAdministrative Sciences, Digital Games and Media
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