20 Feb 2026
Influencing the FuturePublisher siteActive, last published 2026
In consumer behavior in brand consumption and identification
Afef
Sahli
Scholar“Research focused on Consumer Behavior in Brand Consumption and Identification and adjacent fields.”
University of Tunis El Manar
Tunisia
Claim Your ProfileTunisia2
H-index
18
Citations
Afef has not officially claimed their profile. If you are Afef, claim it free.
Claim Your Profile
Pioneer
LOCKED
Pathfinder
LOCKED
Scholar
EARNED
Innovator
LOCKED
Inventor
LOCKED
Catalyst
LOCKED
Expert
UPGRADE
01 · About the work
What I study
fef Sahli is a researcher working on Consumer Behavior in Brand Consumption and Identification. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Afef's work has been cited 18 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Consumer Behavior in Brand Consumption and Identification×3Digital Marketing and Social Media×3Consumer Retail Behavior Studies×2
04 · Where I am
Affiliations
Affiliation on published researchTunis University, TunisiaDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
4 works1 Jan 2026Open access
Proven Strategies for Content Marketing Success : A Literature ReviewPublisher siteInternational Journal of Research and Innovation in Social Science, Consumer Behavior in Brand Consumption and Identification
16 Jul 202414cites
The role of augmented reality in the customer shopping experiencePublisher siteInternational journal of organizational analysis, Consumer Retail Behavior Studies
2 Jul 20244cites
Cultivating consumer resilience: understanding and navigating adolescents’ responses to intrusive advertisingPublisher siteInternational journal of organizational analysis, Consumer Behavior in Brand Consumption and Identification
Expert Academic Profiles go further
Citation trend analytics, exportable publication records, and direct enquiry routing from industry and funders.
Are you Afef?
Claim it to verify your details, connect with industry partners, and explore Fractional Domain Expert opportunities through MARATTO™.
African researchers are full of potential that too often goes unrecognised. Your MARATTO™ profile gives your work the commercial pathway it deserves.
Claim Your Profile
Free to claim · takes a minute to verify it’s you