Unveiling the Influence of AI-Social Fusion: Enhancing Consumer Community Engagement and Advertising Dynamics

Abstract

In the era of digital transformation, the integration of AI with social media platforms is reshaping advertising strategies and community engagement. This study investigates the fusion of AI and Social Network Sites, revealing its potential to transform advertising dynamics and foster genuine connections within digital communities. Through qualitative surveys, it uncovers how AI influences user interactions, personalizes content, and affects community dynamics. The findings suggest that AI-Social Fusion could significantly enhance advertising precision and leverage digital communities to optimize campaign effectiveness. This research contributes to the discourse on digital advertising and highlights the socioeconomic implications of AI-driven innovations in online communities.