Understanding Takaful insurance adoption: A systematic review of organizational theories and behavioral factors

Abstract

The topic of Takaful insurance adoption is crucial for the development of this emerging industry, as it aims to satisfy and meet customer expectations regarding risk coverage and life contingency protection. Understanding the factors influencing its adoption can help insurers design more effective strategies to attract potential customers and address their needs. In this context, this article focuses on a systematic literature review of the main studies dealing with the adoption of Takaful insurance, aiming to provide a comprehensive understanding of the elements shaping individuals’ intention to adopt this form of insurance. To achieve this objective, we employed the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) approach (Kitchenham, 2004) to select, analyze, and synthesize relevant studies in this field. The results of this systematic review reveal that five main theories were frequently utilized: the theory of reasoned action, the theory of planned behavior (TPB), the decomposed theory of planned behavior (DTPB), the theory of diffusion of innovation (DOI), and the theory of interpersonal behavior. Alongside these theoretical frameworks, other critical factors influencing adoption were identified, including religiosity, awareness, and trust. These findings provide valuable insights for both researchers and practitioners seeking to promote Takaful insurance in a competitive market.