The Socio-Economic Transformations of The Chale Wote Street Art Festival: Assessing Its Impact on Local Livelihoods and Community Development

Abstract

Since its establishment in 2011, the Chale Wote Street Art Festival has evolved into a dynamic cultural movement in Accra, Ghana, reshaping the urban environment of Jamestown via artistic expression, performance, and community engagement. Notwithstanding these recognized advantages, there is a scarcity of empirical research that carefully investigates the socio-economic changes prompted by the festival. This study therefore analyzes the socioeconomic impacts of the festival on local livelihoods and communal advancement. The study utilized a quantitative research design that surveyed 307 residents and stakeholders, investigating alterations in economic activities, job creation, cultural identity, and community participation resulting from the festival. Findings indicate substantial economic stimulus, characterized by heightened income and recognition of employment opportunities associated with the festival. Moreover, the festival enhances cultural identification and social cohesiveness, despite ongoing issues including waste management, traffic congestion, and noise pollution. The study indicates that although the Chale Wote Festival serves as a significant instrument for economic and cultural rejuvenation, strategic measures are necessary to improve its sustainability and alleviate adverse community effects.