The internal and external context of sports organizations and its impact on the strategy developed

Abstract

<strong>Abstract:</strong> Managing a football club organization is a multifaceted undertaking encompassing various elements, including cost, revenue, investment, and debt management. It raises the question of whether there is a disparity in management approaches between the Royal Moroccan Football Federation and the National Professional Football League. The intricate matter of football management in Morocco reflects a history where, despite the efforts of various stakeholders, it still needs to be completed. While some aspects are gradually becoming more apparent, a considerable journey is still ahead to address all the complexities involved. The various research on strategic change within sports organizations enacts the captivating concept of change while briefly analyzing the impact of the internal and external context on the strategic evolution of a sports club. We delved into how these dynamic entities were compelled to adopt a proactive approach in response to evolving demands and expectations from their stakeholders, all while navigating an ever-changing sports landscape. However, there is more to the story, as the football world keeps growing, transforming, and pushing the boundaries of innovation. In this highly anticipated follow-up, we will dig deeper into the crucial role of internal and external context and its impact on the strategies devised within our elite football clubs. Qualitative research plays a pivotal role in management science research. Our work aims to establish a coherent strategy that empowers sports organizations, particularly professional clubs, to function in a healthy climate and generate competitive and organizational benefits in the short, medium, and long term. Achieving this objective necessitates the application of techniques dedicated to qualitative longitudinal research. <strong>Keywords</strong>: internal context, external context, growth strategy, performance, strategic change. <strong>JEL Classification</strong>: Z20 <strong>Paper type</strong>: Empirical research