article · Sustainable Futures
This research explores how businesses can integrate green dynamic capabilities, artificial intelligence, and electronic entrepreneurial innovation to drive sustainability. By analysing survey data gathered from 214 entrepreneurs in Oman, the work evaluates how organisational capabilities dedicated to environmental goals encourage green innovation, and how this subsequently influences electronic innovation in entrepreneurial settings. The findings demonstrate that green dynamic capabilities positively influence green innovation, which in turn boosts electronic entrepreneurial innovation. Furthermore, the adoption of artificial intelligence serves as a powerful moderating factor. When ventures achieve higher levels of artificial intelligence integration, the positive impacts of green dynamic capabilities and green innovation on electronic entrepreneurial outcomes are significantly amplified. The study highlights artificial intelligence as a key tool for businesses seeking to combine environmental responsibility with innovation-driven commercial growth.
Enterprises face increasing pressure to balance business growth with environmental responsibility. This work demonstrates that adopting artificial intelligence can actively strengthen sustainable initiatives, helping ventures translate internal environmental capabilities into tangible digital and electronic innovations. It offers evidence that emerging technologies and sustainable practices work effectively together to support commercial development.
The findings are relevant to entrepreneurs, corporate strategists, and technology managers seeking to implement sustainable digital business models. Because the evidence relies on survey responses from 214 active entrepreneurs, it reflects applied, empirical insights into current business practices rather than early-stage laboratory concepts. Organisations can use these insights to guide investment into artificial intelligence tools that specifically support green operational capabilities and digital innovation.
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This study investigates the strategic integration of Green Dynamic Capabilities (GDC), artificial intelligence (AI), and electronic entrepreneurial innovation to promote sustainability within entrepreneurial ventures. Addressing a significant research gap, it examines how GDC fosters green innovation (RQ-1), the influence of green innovation on electronic entrepreneurial innovation (RQ-2), and the amplifying effect of AI adoption on these relationships (RQ-3). Utilizing a purposive sampling approach, data were collected from 214 Omani entrepreneurs through structured surveys. The findings reveal that GDC positively impacts green innovation, enhancing electronic entrepreneurial innovation. Moreover, AI adoption significantly moderates these relationships, amplifying the positive effects when AI integration is high. This underscores the pivotal role of AI in enhancing both GDC and green innovation efforts. The study contributes to academic knowledge by forging connections between GDC, green innovation, and AI adoption, offering actionable insights for businesses seeking sustainable practices and innovative solutions. The implications suggest that integrating AI technologies can maximize the benefits of GDC for electronic entrepreneurial innovation, emphasizing environmental responsibility and innovation-driven growth.
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DOI: 10.1016/j.sftr.2025.100433
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