Social Responsibility and Financial Performance in The Covid-19 era: Support for the Experience of Moroccan SMB

Abstract

Objective: The objective seems to be to explore the importance of the concept of Corporate Social Responsibility (CSR) as a means of crisis management and performance lever allowing companies to withstand current financial and economic shocks. Theoretical Framework: The text mentions the intention to provide a historical overview of CSR, define CSR, financial performance, SMB, the role of SMB on economic growth, and cite organizational theories related to the importance of CSR in times of crisis. This section constitutes the theoretical framework by linking CSR to different economic concepts and organizational theories. Method: this article suggests a theoretical and descriptive approach, analyzing the economic impact of health measures and proposing recommendations, which involves documentary and theoretical analysis. Results and Discussion: The text focuses on presenting the topic and theoretical framework without providing specific results or data analyses. Research Implications: e research aims to highlight the importance of CSR for crisis management and financial performance of companies, particularly in the context of the COVID-19 crisis. The implications could concern strategies business, public policy, and managerial theory. Originality/Value: The originality of this research could lie in its analysis of the impact of CSR during the COVID-19 crisis, a relatively new and current topic. The combination of crisis management, financial performance and health measures from the perspective of CSR can constitute an original contribution to the existing literature on the subject.