book chapter · Advances in computational intelligence and robotics book series
Generative artificial intelligence (GenAI) has moved from an experimental novelty to a core infrastructural layer of contemporary marketing, powering everything from hyper-personalized copywriting and synthetic imagery to conversational commerce agents and predictive segmentation engines. This transformation has occurred in parallel with, and often faster than, the maturation of the regulatory instruments meant to govern it. This chapter examines the regulatory compliance architecture required to operationalize privacy-first generative AI marketing, situating the discussion within three converging regulatory currents: comprehensive data protection law (exemplified by the European Union's General Data
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DOI: 10.4018/979-8-2600-0408-1.ch012
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