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article · Cleaner Logistics and Supply Chain

Prioritizing institutional pressures, green supply chain management practices for corporate sustainable performance using best worst method

202418 citationsOpen accessChouaib Doukkali University

In plain language

This study investigated the institutional pressures influencing the implementation of Green Supply Chain Management (GSCM) practices and their impact on sustainable performance within the Moroccan manufacturing industry. Using the Best Worst Method (BWM) and surveying 55 supply chain management experts, the research aimed to rank these pressures and practices. The findings indicate that institutional pressure generally increases the likelihood of firms improving their GSCM activities. Normative pressures were identified as the most significant influencing factor for GSCM adoption, while mimetic pressures were the least important. Certain GSCM practices, such as green purchasing, eco-design, and internal environmental management, were found to be highly affected by isomorphic pressures and crucial for achieving sustainable performance. Experts prioritised economic outcomes, followed by environmental and social performance.

Key takeaways

  • Institutional pressure increases the likelihood of firms improving their Green Supply Chain Management (GSCM) activities.
  • Normative pressures are the main influencing factor for businesses to implement GSCM practices.
  • Mimetic pressures are the least important institutional influence on GSCM implementation.
  • Specific GSCM practices, including green purchasing, eco-design, and internal environmental management, are crucial for firms' sustainable performance.
  • Experts prioritise economic outcomes, followed by environmental and social performance, when considering sustainable performance.

Why it matters

Understanding the pressures that drive businesses to adopt green practices and identifying which practices are most effective can help organisations improve their environmental footprint and overall sustainability. This research provides insights for companies aiming to balance economic goals with environmental and social responsibilities.

Commercialisation angle

This research offers practical guidance for decision-makers in manufacturing firms, particularly in Morocco, to identify and prioritise institutional pressures and GSCM practices that enhance sustainable performance. It can inform strategies for implementing green initiatives, helping businesses improve their environmental, social, and economic outcomes. This is early-stage research providing a theoretical and practical foundation for strategic planning.

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Abstract

The emerging institutional concerns regarding the environmental crisis over the past decades have promoted the implementation of green initiatives within the supply chain, aiming to reduce environmental harm while maintaining efficiency. This study employed the BWM from a double perspective, aiming to identify and rank institutional pressures for GSCM practice implementation and the importance of these practices for sustainable performance in the Moroccan manufacturing industry. The study used purposive sampling to identify respondents with supply chain management expertise. A survey was distributed to 124 potential respondents, resulting in 55 responses. Data collection occurred between April and August 2022, with an effective response rate of approximately 38%. The results indicate that institutional pressure increases the likelihood of firms improving their GSCM activities. Normative pressures are found to be the main influencing factor for businesses to implement GSCM practices, while mimetic pressures are the least important. However, certain GSCM practices, such as GP, ECO-D, and IEM, remain among the top three most affected by isomorphic pressures. The study also highlights the importance of certain GSCM practices, such as IEM, GP, and ECO-D, for firms' sustainable performance. Economic outcomes are perceived as the experts' priority, followed by environmental and social performance. This research provides a theoretical and practical foundation for decision-makers seeking to identify the pressures affecting the implementation of GSCM practices along with the activities that most likely contribute to improving various aspects of sustainable performance.

Research topics

  • Sustainable Supply Chain Management
  • Recycling and Waste Management Techniques
  • Environmental Sustainability in Business

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DOI: 10.1016/j.clscn.2024.100146

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