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article · Kidney International Reports

POS-986 TWITTER AS EDUCATIONAL TOOL IN NEPHROLOGY: A GLOBAL WEB BASED CROSS-SECTIONAL STUDY ON SOCIAL MEDIA BEHAVIOUR OF NEPHROLOGISTS

Abstract

expands, 400 likes, 329 total retweets and 248 times users clicked on the either the @ISNeducation username or alternate twitter handle from which the tweetorial was shared (Figure 1).The impact of each individual tweetorial varied, but trended towards increased impressions and user engagements over time (Figure 2).The average impressions and user engagement was 22,738 and 957 times per tweetorial respectively.The most popular tweetorial was the latest one, released in August 2021 on Non infectious complications of peritoneal dialysis which had 47,177 impressions, 3,471 engagements and over 153 likes.Tweetorials are more popular with users when compared with other ISN SoMe activites (Figure 3).Conclusions: The ISN has been a pioneer in nephrology education by evolving with the times.@ISNeducation has successfully employed and engaged users by adopting tweetorials as a novel means of SoMe based nephrology education.Our data supports the idea that tweetorials not only educate users on complex information by logical and sequential threads, but also serve as a valuable tool for supporting and promoting other educational offerings such as lectures/webinars and similar society activities.

Research topics

  • Social Media in Health Education
  • Health Literacy and Information Accessibility

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DOI: 10.1016/j.ekir.2022.01.1028

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