book chapter · Springer proceedings in business and economics

Online Visual Merchandising in Grocery Retail: The Impact on Retailer and Customer Behavioural Outcomes

20241 citationUniversity of the Witwatersrand

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Research topics

Consumer Retail Behavior Studies
Consumer Behavior in Brand Consumption and Identification
Consumer Packaging Perceptions and Trends

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DOI: 10.1007/978-3-031-62135-2_26

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