article · Computers in Human Behavior Reports

Leveraging capabilities of social media marketing for business success

Sofiane Laradi
Mahmaod Alrawad
Amina Elfekair
M S M Hashim
Faten Derouez

202410 citationsOpen accessAl-Neelain University

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Research topics

Digital Marketing and Social Media
Technology Adoption and User Behaviour
Consumer Behavior in Brand Consumption and Identification

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DOI: 10.1016/j.chbr.2024.100524

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