Le Durabilité environnementale basée sur l’intelligence artificielle : Bénéfices marketing des produits de terroir

Abstract

This scientific article proposes the development of a conceptual research model to analyze the marketing benefits of local products in the context of environmental sustainability, using artificial intelligence (AI). The model focuses on variations in marketing benefits according to three main variables: consumer, geographic location and product types. The aim is to develop a theoretical framework to guide future research, identifying key factors and their interrelationships. Using AI, this conceptual model aims to provide an in-depth understanding of sustainable consumption dynamics and effective marketing strategies for local products. Expected results include a better understanding of consumer behavior and sustainable consumption practices, as well as recommendations to optimize the marketing strategies of local producers.