La Performance de l'industrie automobile au Maroc : Étude empirique des facteurs clés de succès

Abstract

The automotive industry in Morocco has undergone a remarkable evolution, positioning the country as a competitive and attractive industrial hub in North Africa. This sector's performance is influenced by various factors, including technological adoption, natural resources, human capital, and public infrastructure. The aim of this paper is to identify the key factors on which decision-makers can rely to support and promote the development of the automotive industry. To achieve this objective, a quantitative study was conducted using a pre-established questionnaire. The hypotheses of our conceptual research model were tested through structural equation modeling using Smart-PLS 4 software. The results of the study reveal that investment in human capital and the development of public infrastructure have a significant impact on the performance of the automotive industry in Morocco. In contrast, the availability of natural resources and the ongoing adoption of new technologies did not demonstrate a decisive effect on the success of this sector.