article · Administrative Sciences
This research investigates the factors that drive entrepreneurial intention and behaviour among women, focusing on entrepreneurial education, business opportunity recognition, and the need for achievement. Survey data were gathered from 148 Moroccan women who had completed an entrepreneurship training programme and analysed using structural equation modelling. The findings show that entrepreneurial education positively influences both entrepreneurial self-efficacy and perceived behavioural control. Additionally, subjective norms and self-efficacy directly affect an individual's entrepreneurial attitude. Ultimately, an entrepreneurial attitude, the capacity to recognise business opportunities, and a strong need for achievement serve as key predictors of entrepreneurial intent, which in turn leads to enhanced entrepreneurial behaviour. The outcomes offer practical evidence to guide public policy-makers seeking to design initiatives that encourage and support women entrepreneurs.
Supporting women in launching new enterprises requires understanding the psychological and educational factors that turn ambition into action. By demonstrating how training, personal drive, and opportunity recognition translate into real entrepreneurial behaviour, this work helps public policy-makers and enterprise agencies design targeted programmes that more effectively stimulate female entrepreneurship and enterprise development.
The insights apply to the design and delivery of entrepreneurship training programmes, incubators, and enterprise support policies, targeting public policy-makers, educators, and enterprise development agencies. Because this is applied empirical research based on survey data from programme graduates, the findings are ready to be used immediately to refine curricula, mentoring structures, and policy interventions aimed at fostering female-led ventures.
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The focus of this study is to investigate the major factors influencing entrepreneurial intent and behavior, by addressing the role of entrepreneurial education, business opportunity recognition, and the need for achievement. The research data were collected online using a self-administered questionnaire among 148 Moroccan women having completed an entrepreneurship training program. The data analysis using a PLS-SEM provided evidence of the positive impact of entrepreneurial education on entrepreneurial self-efficacy and PBC. Likewise, the findings supported the direct impact of subjective norms and entrepreneurial self-efficacy on entrepreneurial attitude. Furthermore, entrepreneurial attitude, business opportunity recognition, and the need for achievement were identified as predictors of entrepreneurial intent, leading to enhanced entrepreneurial behavior. These results highlight a number of useful practical recommendations for public policy-makers on how to stimulate and encourage entrepreneurship initiatives among women.
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DOI: 10.3390/admsci13020033
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