This study investigates the correlation between corporate sustainability practices and the adoption of green insurance products, utilizing a quantitative research design. Data were collected from 213 organizations via a structured survey, measuring perceptions of sustainability's impact on market reputation and insurance product adoption using a seven-point Likert scale. Statistical analyses, including regression and ANOVA, reveal a robust positive relationship between sustainability focus and the adoption of green insurance, with an R2 value of 0.777, indicating that sustainability practices explain a significant proportion of variance in insurance adoption. The findings suggest that while many firms exhibit ambivalence towards green insurance, sustainability initiatives are a critical determinant of organizational behavior. This research contributes to the literature by providing empirical evidence on the strategic integration of environmental considerations in risk management, offering valuable implications for both policy and future studies in sustainable business practices.
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DOI: 10.4018/979-8-3373-1882-0.ch010
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