book chapter · Springer proceedings in business and economics

Exploring the Nexus Among AI-Generated Advertising Bias, Deepfake Technology, and Consumer Trust: The Moderating Role of Technological Literacy

Frank Frimpong Opuni
Joshua Doe
Hayford Amegbe
Irene Akaab
Kwabena Asiedu

2026University Of Media Arts And Communication (unimac)

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Research topics

AI in Service Interactions
Technology Adoption and User Behaviour
Ethics and Social Impacts of AI

Sustainable Development Goals

Quality Education

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DOI: 10.1007/978-3-032-13388-5_20

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