article · Alcohol and Alcoholism

Exploring links—exposure to alcohol adverts on social media in relation to alcohol use among university students in Uganda

Edwinah Atusingwize
Maria Nilsson
Annika Egan Sjölander
David Musoke
Nazarius Mbona Tumwesigye
Evelina Landstedt

20242 citationsOpen accessMakerere University

Abstract

Among Ugandan university students, exposure to alcohol adverts on social media is common and associated with alcohol use, in a dose-response manner. These findings suggest a need for a design and implementation of alcohol interventions for students using social media.

Research topics

Impact of Technology on Adolescents
Substance Abuse Treatment and Outcomes
Digital Marketing and Social Media

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DOI: 10.1093/alcalc/agae081

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