article · JAIDS Journal of Acquired Immune Deficiency Syndromes

Evaluation of Four Interventions Using Behavioral Economics Insights to Increase Demand for Voluntary Medical Male Circumcision in South Africa Through the MoyaApp: A Quasi-Experimental Study

Preethi Mistri
Alison M. Buttenheim
Skye Grove
Lawrence Long
Alexandra de Nooy
Candice Chetty-Makkan
Simamkele Bokolo
Laura Schmucker
Pedro T. Pisa
Silviu Tomescu
Brendan Maughan‐Brown

2024Open accessUniversity of the Witwatersrand

Abstract

Message framing using behavioral insights was able to nudge men to engage with VMMC services. However, more work is needed to understand how to convert initial interest into bookings and circumcisions.

Research topics

Genital Health and Disease
Adolescent Sexual and Reproductive Health
Female Genital Mutilation/Cutting Issues

Sustainable Development Goals

Good Health and Well-being

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DOI: 10.1097/qai.0000000000003504

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