Evaluating the efficacy of digital media platforms in disseminating public health information: A global review with implications for South Africa

Abstract

Digital media represents a transformative tool for public health communication. When strategically implemented, it enhances awareness, supports behaviour change, and strengthens public engagement with health information.Contribution: The review highlights the importance of collaboration between health professionals and digital communication specialists to optimise digital strategies. It underscores policy imperatives such as improving digital literacy, ensuring equitable access, strengthening regulation of online health information, and fostering public-private partnership to improve health outcomes in South Africa.