article · Journal of Business and Social Review in Emerging Economies
Purpose: The study established the effect of resource orientation on service delivery of Level Four Public Hospitals in Kakamega County, Kenya Methodology/Approach: Mixed research design comprising of a descriptive and causal were applied. Targeted 304 comprising of 162 nurses, 135 Hospitals office staff and 7 Hospital Administrators. The study sample size was 173 using Yamane formulae. The study applied stratified and simple random sampling technique. Structured questionnaires aided in data collection. Pilot study was done at Sabatia District hospital in Vihiga County. Reliability was tested using Cronbach Alpha while validity was tested using content validity. SPPs versio 23 was used for effective descriptive as well as inferential statistics. Findings: The study found out that customer orientation had a significant influence on service delivery (t-statistic=7.489. Implications: Important to medical practitioners, government Authorities, and management of hospitals in managing strategic orientation plans for service delivery. The study recommends that customers orientation should be prioritized since it enhances service delivery.
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DOI: 10.26710/jbsee.v10i2.3062
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