book chapter · Advances in marketing, customer relationship management, and e-services book series
Climbing one place compared to 2023, Morocco is positioned 92nd in the world in the Global Startup Ecosystem Index 2024. The Kingdom's ranking remains stable at 11th in Africa. Following this qualitative study, we were able to contextualize the role of the entrepreneur's social network. Thus, the role of the qualitative study is to understand the transition from intention to effective creation of a start-up Moroccan business through the incubators and networks of the entrepreneur. We will seek to understand the role of the entrepreneur's network in the development of startups in Morocco. By mobilizing the field theory developed by Cooper, we sought to understand the role of the entrepreneur's network in the development of startups in Morocco. we will conduct a thematic content analysis based on the most recent documentations and The Global Startup Ecosystem Reports. The processing of qualitative data aims to clarify relevant meanings. This is why we carried out a horizontal and vertical content analysis in order to draw research proposals.
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DOI: 10.4018/979-8-3693-9775-6.ch007
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