article · International Journal of Language and Literary Studies
This research comprises a comparative content analysis of two images of a Moroccan ethnically-nuanced marriage ceremony. The content analysis was conducted by leveraging Gunther Kress and Theo Van Leeuwen's framework (2006). The researchers shed light on the representational, interactive, and compositional metafunctions encompassed within the visuals. The latter were subjected to a systematic exploration, uncovering certain visual elements that construct richer narratives and proving their capacity to convey complex cultural significations. The comparative analysis concluded in the imperative to adopt such frameworks while curating educational visuals, adapting textbooks, or localizing content. Curators of educational visuals (EVs) should transcend mere content illustration and strive to engage students, foster their intercultural understanding, and support the construction of shared values; thus, maximizing Evs' pedagogical impact.
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DOI: 10.36892/ijlls.v7i3.2202
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