Critical Analysis of Logistics Transformation in Morocco Under The Auspices of Artificial Intelligence: Government Perspectives From the perspective of Innovative and Technology Driven Public Management

Abstract

This article examines the evolution of logistics in Morocco, with a focus on the integration of artificial intelligence (AI). The context highlights the impact of AI on global logistics, as Morocco rapidly adapts. The methodological approach is based on the collection of data from 40 companies that collaborate with the Digital Development Agency in Morocco, using an online questionnaire. After being analyzed by multiple regression, the results showed a significant correlation between the variables studied, affecting digital collaboration with factors such as the national digital transformation strategy, public and private partnerships and data security. However, there are still challenges to overcome, such as data security. The aim of government policies and strategies, including the National Logistics Strategy, is to improve competitiveness by investing in infrastructure and promoting public and private partnerships. AI integrated into logistics improves inventory management, warehouse automation and predictive maintenance, helping to make the supply chain smarter and more competitive. The results are important to guide the strategic decisions of companies and the conclusion offers tactical and operational recommendations.