Corporate social responsibility initiatives: strategies and mechanisms for promoting public health in Jordan University College in Morogoro Municipality, Tanzania

Abstract

This study investigates the corporate social responsibility (CSR) strategies and mechanisms employed by Jordan University College (JUCo) in Morogoro Municipality, Tanzania, to enhance public health. As businesses and institutions increasingly recognise their role in societal well-being, CSR has become vital for addressing public health challenges, particularly in low- and middle-income countries (LMICs). This research examines JUCo's CSR initiatives, evaluates their impact on public health, and explores the strategies and mechanisms that contribute to their effectiveness. The study adopted a cross-sectional research design, utilising a mixed-methods approach that integrates qualitative and quantitative techniques. Qualitative data were gathered through semi-structured interviews and focus group discussions with stakeholders and analysed thematically. Quantitative data were collected via a survey of 100 randomly selected respondents from two surrounding wards and analysed descriptively using SPSS version 25. The study identifies a range of CSR initiatives implemented by JUCo, including health education programmes, infrastructure development, and community engagement. It also highlights the key strategies and mechanisms employed, such as stakeholder partnerships, strategic planning, resource allocation, and robust monitoring and evaluation processes. This study provides empirical insights into how higher learning institutions in LMICs can integrate CSR to address public health challenges. The findings confirm JUCo's commitment to health-focused CSR initiatives through activities—such as health education, community outreach, and research, supported by a mix of funding sources. Effective mechanisms, including regular reporting, external evaluations, and strategic partnerships, enhance the transparency and impact of these initiatives. These insights position JUCo as a model for similar institutions, demonstrating how universities in resource-limited settings can leverage CSR to promote sustainable public health outcomes.