A PERCEPTION OF HOMEMAKERS’ ONLINE MENU ORDERS ON CONSUMERS’ SATISFACTION IN TANKE, ILORIN SOUTH LOCAL GOVERNMENT AREA, KWARA STATE

Abstract

The study investigated perception of homemakers’ online menu orders on consumers’ satisfaction in Tanke, Ilorin South Local Government Area. Five research questions were stated and four research hypotheses tested. Structured questionnaire was used to solicit information from the respondents. The instrument was validated and found reliable at 0.75. Five-point Likert scales of Strongly Agree, Agree, Strongly Disagree, Disagree and Undecided were used to interpret the data. Frequency count, mean, standard deviation and Pearson Product-Moment Correlation (PPMC) were used to analyse the data. The findings show that majority of the respondents agreed on the types of menus available for online order with grand mean score of 3.51 and the prices of menus ordered online were within the ranges of #2,000.00 to #2,750.00 per plate. Majority of the respondents also agreed with the methods of online menu orders with mean score of 3.43 were 3.00 was the decision rule which is lesser than 3.51 and 3.43 respectively. There is no significant relationship between the types and prices of online menu orders on customers’ satisfaction. Online menu orders have proliferated and rapidly improved the traditional line-up for menu orders and the use of digital resource brings relief to individual. It was therefore recommended that more researches be conducted on technological benefits to consumers in rural areas.