article · Marketing Education Review

A Longitudinal Thematic Analysis of Technology Integration in Marketing

Vimukthi Jayawardene
Michael Ewing
Ilse Struweg
Nicole Cunningham

2026University of Johannesburg

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Research topics

Technology Adoption and User Behaviour
Management and Marketing Education
Marketing and Advertising Strategies

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DOI: 10.1080/10528008.2026.2630712

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