20251cites
The Evolution of Multi-Touch Attribution: Integrating Advanced Technologies for Superior Marketing InsightsLecture notes in networks and systems, Consumer Retail Behavior Studies
Active, last published 2026
In consumer market behavior and pricing
Zine El Abidine El
Mekkaoui
“Research focused on Consumer Market Behavior and Pricing and adjacent fields.”
Université Ibn-TofailMorocco
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Claim Your Profile01 · About the work
What I study
ine El Abidine El Mekkaoui is a researcher working on Consumer Market Behavior and Pricing. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Zine's work has been cited 1 times across 1 active year. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
05 · Research focus
Topics
Consumer Market Behavior and Pricing×3Customer churn and segmentation×2Digital Marketing and Social Media×1Digital Platforms and Economics×1Consumer Retail Behavior Studies×1
06 · Where I am
Affiliations
CurrentlyUniversité Ibn-Tofail, Morocco
Research themes (UN SDGs)
07 · Selected work
Recent publications
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