2024Open access1cites
Fairtrade Practices and Performance of Certified Small Tea Producer Organizations in KenyaEuropean Journal of Business Management and Research, Global trade, sustainability, and social impact
Active, last published 2026
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Claim Your Profile01 · About the work
What I study
research summary for Winnie Njeru will appear here once their profile is updated.
02 · Reach
Publication output and reach
Winnie's work has been cited 0 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
06 · Where I am
Affiliations
CurrentlyUniversity of Nairobi, Kenya
Research themes (UN SDGs)
07 · Selected work
Recent publications
2026Open access
Augmented Reality Marketing and Brand Performance for Future Research Agenda: A Systematic Review of LiteratureInternational Journal of Strategic Marketing Practice, Augmented Reality Applications
2026Open access
From Influence to Loyalty: How Social Media Influencers Shape Generation Z Soft Drink Preferences: Kenyan PerspectiveInternational Journal of Strategic Marketing Practice, Digital Marketing and Social Media
2026Open access
The Role of Artificial Intelligence in Integrated Marketing Communications: An Evaluation of Pharmaceutical Retail Firms in Nairobi County, KenyaEuropean Journal of Business and Strategic Management, Marketing and Advertising Strategies
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