17 Aug 2026Open access
Contemporary Debates in Product and Brand Management: A Critical Evaluation of Theories, Strategies, and Emerging TrendsPublisher siteInnovation Business, Consumer Behavior in Brand Consumption and Identification
Active, last published 2026
In digital marketing and social media
Shimelis Zewdie
Werke
Scholar“Research focused on Digital Marketing and Social Media and adjacent fields.”
Jimma University
Ethiopia4
H-index
58
Citations
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01 · About the work
What I study
himelis Zewdie Werke is a researcher working on Digital Marketing and Social Media. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Shimelis's work has been cited 58 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Digital Marketing and Social Media×4Consumer Behavior in Brand Consumption and Identification×2Service and Product Innovation×2Technology Adoption and User Behaviour×2Environmental Sustainability in Business×2
04 · Where I am
Affiliations
Affiliation on published researchJimma University, EthiopiaDrawn from the institution listed on this researcher’s published work.
Research themes (UN SDGs)
05 · Selected work
Recent publications
3 works15 Nov 2024Open access2cites
Innovation capability and firm competitiveness in Ethiopian industrial parks: The moderating role of human capitalPublisher siteJournal of Asian Scientific Research, Firm Innovation and Growth
1 Jun 2024Open access16cites
Impact of green human resource management and internal green supply chain management practices on operational performance: An empirical investigation of manufacturing sectorPublisher siteBusiness Strategy & Development, Sustainable Supply Chain Management
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