2024Open access1cites
Impact of Islamic Marketing Strategies on Firm Performance: Evidence from Jaiz Bank, Plc. NigeriaShirkah Journal of Economics and Business, Islamic Finance and Banking Studies
Active, last published 2026
In islamic finance and banking studies
Mustapha Yusuf
Ismaila
Scholar“Research focused on Islamic Finance and Banking Studies and adjacent fields.”
University of IlorinNigeria
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01 · About the work
What I study
ustapha Yusuf Ismaila is a researcher working on Islamic Finance and Banking Studies. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Mustapha's work has been cited 8 times across 1 active year. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
05 · Research focus
Topics
Islamic Finance and Banking Studies×3Digital Marketing and Social Media×2Health, Medicine and Society×2Marketing and Advertising Strategies×2Hermeneutics and Narrative Identity×2
06 · Where I am
Affiliations
CurrentlyUniversity of Ilorin, Nigeria
07 · Selected work
Recent publications
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