13 Jan 2026
Assessing the Influence of AI-Driven Personalization on Email Marketing PerformancePublisher siteAdvances in computational intelligence and robotics book series, AI in Service Interactions
Active, last published 2026
In digital marketing and social media
Mohamed
Bouaddi
Scholar“Research focused on Digital Marketing and Social Media and adjacent fields.”
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01 · About the work
What I study
ohamed Bouaddi is a researcher working on Digital Marketing and Social Media. A fuller summary will appear once they update their profile.
02 · Reach
Publication output and reach
Mohamed's work has been cited 1 times across 2 active years. Bars show publications per year; the line shows cumulative citation totals across publications first appearing in each year.
03 · Research focus
Topics
Digital Marketing and Social Media×2
04 · Where I am
Affiliations
Affiliation on published researchUniversité Moulay Ismail de Meknes, MoroccoDrawn from the institution listed on this researcher’s published work.
05 · Selected work
Recent publications
3 works8 Apr 2025Open access
How eWOM Influences Moroccan Consumers' Buying Decisions? Exploring The Power of Reviews, Influencers, and Social MediaPublisher siteKarya Ilmiah & Inovasi Mahasiswa Multidisiplin, Technology Adoption and User Behaviour
2 Feb 2025Open access1cites
Effet de la digitalisation, de la personnalisation et de l'engagement social sur la satisfaction des clients dans les néo-banques et les banques traditionnellesPublisher siteInternational Journal of Research in Economics and Finance, Service and Product Innovation
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